Since it is becoming increasingly important for participants on the global market to protect their products and research results, protective measures are a decisive step in preserving their primary interests for many companies. What use are patent or brand rights if you have to go through the expensive process of gathering evidence in order to uphold your rights?
This takes up capacity, costs resources and damages your image. Loss of turnover and liability problems can occur.
Our security systems support you so that you can focus on your core competencies.
The company logo is often insufficient for product and brand protection In order to have consistent protection, security features must be incorporated. Witte safemark® has decades of experience in this area and will help you to choose the right security features and technologies. You can see some examples in the following.
For a detailed explanation of the specific security feature, please click on the blue “i”.
Clear fluorescent colour (UV characteristic)
Colour shifting effect
RFID Inlays (Radio Frequency Identification)
NFC Inlays (Near Field Communication)
Safeident® (the security feature in the product)
2D barcode/Quick Response Code (QR Code)
These features can be used individually or also combined.
Click here to download our “Product and Brand Protection” brochure.
Guilloche print is a fine (complex) pattern that consists of intertwined, uninterrupted lines that are built up according to geometric regularity.
It cannot be reproduced without the original data. The guilloche pattern can be customised.
Microtext consists of minute letters or numbers that are barely readable with the naked eye and produces compound motives or lines. The microtext is read with a thread counter.
Colourless fluorescent text (UV characteristic)
Colourless, fluorescent colours stand out due to the absorption of ultra-violet light and the change in emission in the visible spectrum. These are made visible using a UV lamp.
Visually variable colour (colour shifting effect)
Visually variable colours show different colour effects depending on the viewing angle and/or lighting conditions. This change is reversible, i.e. it is not permanent. The colour change can be determined beforehand.
You identify certain substances as “thermochromic” that change colour when heated or cooled.
This process is reversible, i.e. after cooling/warming, you get your original colour again.
The security features cannot be activated in a reproduction/copy.
Printed image destruction
Part of the printed image is separated when the label is removed. Reuse is therefore not possible, and manipulation is visible immediately. Here we also talk about so-called VOID or separating effects.
Special codes are adapted to your requirements. They can be very different:
Numerical (numbers only)
Alphanumeric (numbers and letters)
Encryption (cipher text becomes plain text)
This coding can be printed or hidden in plain text. A QR code can contain hidden coding, whereby the known EAN code includes both plain text as well as a barcode. You can freely determine the length and content of the coding and adapt it to your processes. There is also the option of creating non-reoccurring random coding. In the following, you will see a QR code with a 10-digit alpha numeric code: 3G2dFOr9Q4
RFID-Inlays (Radio Frequency Identification)
RFID makes automatic identification and localisation of objects possible and therefore makes it much easier to detect and store data.
An RFID system consists of a transponder, an antenna and a reading device.
Every transponder is unique, and a variety of data can be stored in comparison to barcodes.
This feature is readable without contact, and also takes place from a certain distance.
NFC (Near Field Communication)
The term is often used in connection with Smartphones and mobile payments. Well-known discounters are already introducing these payment methods.
This is possible because NFC is integrated in the majority of new Smartphones. This is a radio standard similar to Bluetooth, but the data transfer rate is slower. However, it is a good alternative for exchanging smaller quantities of data such as a calendar entry or an address book contact.
The special thing about NFC is that transmission is only possible if there the devices are a few centimetres apart.
This is an advantage with regard to the product and protection of the brand, since a person must be in close proximity in order to read out and copy personal information. This makes this procedure significantly more secure than Bluetooth, for example.
Where is it used? Many solutions have already been realised, e.g. cashless payment and in the event area as a “digital ticket”.
The application of film/foil elements produces non-reproducible surface marking. They are typographically manufactured patterns that are incorporated into the security label in the form of plastic film or metal foil. Images or movement sequences are simulated by changing the viewing angle, which can be of a two or three dimensional nature. This ensures that products can be verified as authentic by the end customer without additional aids.
In addition to the security aspect, the hologram also provides a recognition feature. This provides the opportunity to stand out in comparison to the competition and have a positive influence on your own corporate identity.
Because of the security slits, labels and seals cannot be removed non-destructively and re-used.
This irreversible effect shows manipulation immediately. First opening is indicated immediately with this security feature using closure seals in the medication area, for example.
In this way, manipulation can be quickly determined (exchange of medication, for example) so that bringing into circulation can be prevented. Other additional and/or invisible security features can also be incorporated in the labels.
Safeident® can be integrated into almost any surface. The marking can be put into a label, rubber lining, plastic or paint. Safeident® is 100% forgery-proof due to its special DNA. Safeident® is therefore also recognised in court, since it puts a stop to legal arguments in the event of patent infringements.
Every label/seal is uniquely identified due to the consecutive numbering. Every label is therefore unique, and can be tracked using the number.
With a barcode, data is stored using the variation of the width and distances of the parallel running bars for machine-optical data detection.
2D barcode / Quick Response Code (QR code)
In a QR code, data is stored on two dimensions. The amount of information to be stored can be increased multiple times in contrast to consecutive barcodes. This code can be read with the Smartphone and a QR code scanner application. The data matrix code, another type of coding, is also suitable for certain applications such as serialisation. The QR code can serve as a basis for serialisation.
Both code types are readable with standard applications, in order to receive the serial number in plain text or for forwarding it to a website. To access database content, such as a real-time authenticity test, special applications are required.